SMS program readiness checklist.

Run this before creating the 10DLC campaign application. Every box should be checked before you submit.

Brand readiness

Legal business name matches tax / government records.
DBA is documented and appears on the website or public online presence.
Website is live, secure, and clearly identifies the brand.
Website has a working contact page or branded support email.
Privacy policy is live and linked from the opt-in page.
Terms and conditions are live and linked from the opt-in page.
No disallowed products or services appear on the website.
All teams (messaging, support, development) agree on the exact public brand name to use in messages.

Every subscriber enters a phone number or initiates a keyword opt-in.
SMS opt-in is optional and not bundled with email opt-in.
Any opt-in checkbox is unchecked by default.
The opt-in disclosure appears near the phone-number field or keyword instruction — not buried in the privacy policy.
The disclosure includes brand name, message type, frequency, rates notice, STOP, HELP, privacy policy, and terms.
Consent records are stored and exportable.
Purchased, rented, scraped, affiliate, or shared lead lists are not used.

Campaign use case is selected accurately (marketing, customer care, account notifications, etc.) — not the wrong category for convenience.
Campaign description explains who sends, who receives, what is sent, and why.
Message flow explains every opt-in method.
Message flow includes direct links or screenshots of opt-in surfaces.
Sample messages include the brand name.
Sample messages reflect the actual content the program will send.
At least one sample includes STOP language.
Embedded link and embedded phone-number attributes match the samples.
Opt-in, opt-out, and HELP messages contain the required brand and support details.