SMS application and policy templates.

Campaign description

[Brand legal name], doing business as [public brand name], sends recurring SMS/MMS messages to customers and website visitors who explicitly opt in to receive texts from [brand]. Messages may include [discounts/offers/product launches/event promotions/loyalty rewards/account updates/order notifications]. Recipients opt in through [website form/checkout checkbox/text-to-join/paper form], and each program includes STOP and HELP instructions. Messages are sent only to subscribers who consented to receive text messages from [brand].

Message flow / call-to-action

Users opt in to receive text messages from [Brand] by [describe opt-in method]. On [URL or location], the user enters their mobile number and checks an optional, unchecked SMS consent box. The disclosure next to the phone-number field states: "By checking this box, I agree to receive recurring text messages from [Brand] at the mobile number provided. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help. View our Terms at [terms URL] and Privacy Policy at [privacy URL]."

If keyword opt-in is used, users are instructed at [URL, sign, advertisement, or screenshot location] to text [KEYWORD] to [number]. The keyword advertisement includes the same brand, message type, frequency, rates, STOP, HELP, privacy, and terms disclosures.

Website checkbox disclosure

☐ I agree to receive recurring text messages from [Brand] at the mobile number provided. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help. Consent is not a condition of purchase. View our Terms: [link]. View our Privacy Policy: [link].

Keyword opt-in disclosure

Text [KEYWORD] to [number] to receive recurring text messages from [Brand], including [offers/product updates/event alerts/account notifications]. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help. Consent is not a condition of purchase. Terms: [link]. Privacy: [link].

Opt-in confirmation message

[Brand]: You're subscribed to recurring texts. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to cancel.

STOP / opt-out confirmation

[Brand]: You are unsubscribed and will receive no further text messages. Reply HELP for help.

HELP response

[Brand]: For help, contact [support email], call [support phone], or visit [support URL]. Reply STOP to cancel.

Sample messages

Examples below are written for promotional content; substitute the body for transactional, account-notification, or customer-care content as appropriate.

[Brand]: Save 20% on [product/category] through [date]. Shop: [branded URL] Reply STOP to cancel, HELP for help.

[Brand]: Your early access to our [sale/event] starts now. View details: [branded URL] Reply STOP to cancel.

[Brand]: Thanks for joining our SMS list. This week only, get [offer] with code [CODE]. Terms: [branded URL] Reply STOP to cancel.

[Brand]: Still interested in [product/category]? Complete your purchase here: [branded URL] Reply STOP to cancel, HELP for help.

Privacy policy SMS disclosure block

SMS consent and phone numbers collected for SMS purposes will not be shared, sold, rented, or disclosed to third parties or affiliates for their marketing or promotional purposes. We may share information with service providers who help us deliver our SMS program, but they may use that information only to provide services to us and not for their own marketing.

SMS terms block

By opting in to receive text messages from [Brand], you agree to receive recurring text messages at the mobile number provided. Message frequency varies. Message and data rates may apply. Reply STOP to cancel. Reply HELP for help or contact [support email/phone/URL]. Consent is not a condition of purchase. Carriers are not liable for delayed or undelivered messages. See our Privacy Policy at [privacy URL].